BIRDDOGS SHORTS: IDIOTS OR GENIUSES?
Written by Menswear Style in Brands on the 12th October 2020
Written by Menswear Style in Brands on the 12th October 2020
We saw the following ad from athleisure brand Birddogs this morning: “Built-in underwear saves me 2 seconds a day. That’s 12 extra minutes a year to smash bird nests.” How is that supposed to make us buy pants? These guys sound like huge idiots. So why do we see everyone wearing Birddogs? Answer: it’s the product. Guys love the product. You have to dig on Reddit to find actual reviews. A common theme emerges – Birddogs make the most comfortable shorts and pants out there.
So how’d the class clown of marketing ace product design? Apparently they brought the smartest kid in class on board – Lululemon’s head of product design. The result is a stretchy, comfortable and wearable pair of pants that guys can’t get enough of. Moral of the story, great product wins.