AN EVENING WITH THE MERCEDES-BENZ X-CLASS
A UNIQUELY VERSATILE PICKUP WITH PURPOSE
Written by Menswear Style in Cars on the 29th January 2018
Written by Menswear Style in Cars on the 29th January 2018
Last night saw the launch of the new Mercedes-Benz X-Class: a pickup with a purpose. Held at Printworks in Canary Wharf, London, the X-Class brought down a who’s who of noted celebrities, influencers and personalities alike.
Mercedes-Benz don’t tend to do things by half-measure, so when it came to the launch of a brand new pickup truck, you knew it was going to be an unforgettable evening. The X-Class is uniquely versatile: it can be used as a rugged, all-terrain pickup but also as a vehicle for urban lifestyles and families. Tough and stylish, we can’t imagine it will be long before we see the X-Class on the London roads.
Following the launch of the X-Class class in Berlin and Paris, London was next up. We were invited to spend #60MinutesWithX, a one-of-a-kind experience in which we were graced by the presence of several unique X-Class pickups – one containing a DJ booth (and DJ, of course); another as an art piece emblazoned by a kaleidoscope of light; another as a photo-op bed; and naturally, one with a loading area chock-full of ice, assisting the bar.
Surrounded by selfie-taking influencers, celebrities and pickup aficionados, there was an air of excitement as we awaited the big reveal: which musician was going to perform an exclusive 60-minute set. The guests were ushered to another area adjacent to the main room and welcomed by the sounds of DJ Charlesy. A few of the X-Class pickups were there to join in on the fun, too. Drinks in-hand, the crowd was abuzz as none other than Mr. Tinie Tempah jumped on stage to perform a succession of hits – old and new.
As purveyors of style, the X-Class definitely has a lot of it. Whether we take it for trips around the city or journeys off-road, this pickup definitely has a little bit of everything, for everyone.